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Gro Solutions In the News

Gro Solutions receives high marks and a promising outlook from DepositAccounts.com, a third-party bank account comparison site.

Upstart Gro Solutions Already Making an Impact on FinTech Industry

White Paper

Digital Account Opening:  How to Achieve Regulatory Compliance and Exceed User Expectations at the Same Time

Customer Video Case Study

USAlliance Financial Talks About the Gro Solution

Gro At Finovate Fall 2015

Finovate Fall 2015

IN THE NEWS

PRESS RELEASES

Gro Solutions Selected as Technology Association of Georgia (TAG) FinTech ADVANCE Award Winner

WATCH VIDEO  Inaugural award recognizes innovative FinTech companies with ties to Georgia ATLANTA, TAG FinTech GA – February 9, 2017 – Gro Solutions, a leading provider of digital growth solutions for banks and credit unions, today announced that Gro has been selected as a recipient of the first-ever TAG FinTech ADVANCE Award, presented at the TAG FinTech Symposium event in Atlanta. The FinTech ADVANCE award recognizes companies beyond the start-up stage who already have established customers, report revenue and can demonstrate results in helping the financial industry move forward through innovation. The award is open to technology firms of all sizes – even large, established companies – that are providing technology, experiencing growth and making a difference. “As the youngest company to receive this award, we are honored to be recognized alongside well-established financial service giants such as Elavon and Fiserv,” said David Eads, CEO of Gro Solutions. “Our technology is enabling FI’s to offer the best possible experience for mobile first customers, and we are excited to continue to innovate to best optimize the digital sales experience in the banking industry.” Gro Solutions is an innovator in the banking sales market, offering products and solutions that eliminate friction and significantly reduce abandonment during the account opening process. First to introduce ID scanning for both native and mobile web using the camera on a smart device First to offer a solution beyond ID imaging by leveraging information from the billing record of the wireless carrier to auto populate data fields with the touch of a button Patent-pending workflow is designed to complete in less than 4 minutes About Gro...

Gro Solutions Introduces Consumer Protection Plus at Money20/20

LAS VEGAS, MONEY20/20 – Oct 24, 2016 – Gro Solutions, a leading provider of digital growth solutions for banks and credit unions, today announced Gro Consumer Protection Plus, a new feature that ensures customer involvement in the account opening process to avoid the scrutiny of regulators and Congress. Gro Consumer Protection Plus, a patent-pending feature of the Gro Sales Platform, helps relieve customer concerns during account opening. Using customer SMS and email validation during the application process, the solution provides detailed reporting to the financial institution for enhanced operational controls and documentary evidence during examinations. There has been a lot of coverage in the press lately about accounts being opened without customer consent. Aggressive sales targets have led to the abuse of systems that rely on employee data entry.   It’s now more critical than ever that financial institutions have the ability to prove customer involvement to the regulators. “This solution not only validates customer involvement in the process, but also provides granular reporting to show examiners that proper operational controls are in place,” said David Eads, CEO of Gro Solutions. “This new process has a great user experience while protecting consumers, employees and the institution.” Gro Consumer Protection Plus is already in the market today with existing Gro customers. About Gro Solutions Founded in 2015, Gro Solutions provides digital growth solutions for banks and credit unions. Through a fresh direction and a technology strategy that embraces mobile capabilities instead of begrudgingly accommodating them, Gro Account Opening helps financial institutions present a mobile front door that meets and exceeds the mobile expectations of the new customer. For more information, visit...

Consumers Credit Union is Latest to Launch Gro Account Opening with Outstanding Results

ATLANTA – August 3, 2016 – Gro Solutions, a leading provider of digital growth solutions for banks and credit unions, announced that Kalamazoo, MI.-based Consumers Credit Union has implemented Gro Account Opening Sales Platform. Gro Solutions provides the only complete, multi-channel account origination platform designed to support a consistent user experience through a desktop, in-branch, or mobile device, and leverages unique technology to streamline the integration of application data during the account opening process and dramatically reduce mobile abandonment rates. “The first month of activity far surpassed our expectations! We are extremely pleased how the partnership has progressed with Gro,” said Lindsay Land, VP Operations of Consumers Credit Union. “The Gro team is in tune with our strategic plan and we have worked to develop a roadmap for this channel.” In the first month, Consumers recorded the following success metrics: 170% of new account goal. 83% of new members have enrolled in online banking. 47% have used their new accounts to accept deposits and pay bills in the first month. Nearly 100% of the accounts were initially funded during the account opening process. “Mobile-first and mobile-only consumers expect a concise workflow that minimizes data entry when it comes to the account opening process, otherwise they abandon the process and new accounts often go unfunded,” said David Eads, CEO of Gro Solutions. “We are very pleased with the results that Consumers Credit Union is seeing, and will always be innovating new ways to increase sales.” About Consumers Credit Union Locally owned since 1951, Consumers Credit Union serves more than 72,000 members, simplifying banking through exceptional service, education and convenient technology....

Gro Solutions Joins the Symitar® Vendor Integration Program

Click to Tweet .@grobanking’s #mobile account opening solutions now integrate with @Symitar’s Episys core platform   COLUMBUS, Ohio – April 18, 2016 – Gro Solutions, a leading provider of digital growth solutions for banks and credit unions, announced today at the 2016 SymEast User Group Conference that it has joined the Symitar® Vendor Integration Program (VIP), which provides Gro Solutions access to Symitar’s technical resources to integrate its products within the Episys® core platform. Gro Solutions integrates with Episys via SymXchangeTM, a services-based programming interface that enables third-party vendors and credit unions to access the platform’s core data and business rules. Credit unions can avoid costly customization and integration initiatives when deploying Gro Solutions’ offerings, such as Gro Account Opening – the only complete account origination solution on the market that offers desktop, mobile web and native app versions for use by both financial institutions’ customers and employees. Gro Account Opening’s multilayered approach utilizes the best of the mobile world to limit manual text input and onboard new members easier and in less time. Relying on multiple sources to capture data also ensures credit unions have all of the necessary, up-to-date information they need to process the application. All too often, financial institutions simply attempt to replicate the data entry process from the physical branch or online channel into mobile account opening through a much smaller form factor, leading to abandonment rates of more than 80 percent. This provides a strategic opportunity for savvy credit unions to outperform their competition in terms of marketing to – and signing up – new members. “Gro Solutions helps credit unions take control...

NEWS

Gro Solutions Joins the Symitar® Vendor Integration Program

Click to Tweet .@grobanking’s #mobile account opening solutions now integrate with @Symitar’s Episys core platform   COLUMBUS, Ohio – April 18, 2016 – Gro Solutions, a leading provider of digital growth solutions for banks and credit unions, announced today at the 2016 SymEast User Group Conference that it has joined the Symitar® Vendor Integration Program (VIP), which provides Gro Solutions access to Symitar’s technical resources to integrate its products within the Episys® core platform. Gro Solutions integrates with Episys via SymXchangeTM, a services-based programming interface that enables third-party vendors and credit unions to access the platform’s core data and business rules. Credit unions can avoid costly customization and integration initiatives when deploying Gro Solutions’ offerings, such as Gro Account Opening – the only complete account origination solution on the market that offers desktop, mobile web and native app versions for use by both financial institutions’ customers and employees. Gro Account Opening’s multilayered approach utilizes the best of the mobile world to limit manual text input and onboard new members easier and in less time. Relying on multiple sources to capture data also ensures credit unions have all of the necessary, up-to-date information they need to process the application. All too often, financial institutions simply attempt to replicate the data entry process from the physical branch or online channel into mobile account opening through a much smaller form factor, leading to abandonment rates of more than 80 percent. This provides a strategic opportunity for savvy credit unions to outperform their competition in terms of marketing to – and signing up – new members. “Gro Solutions helps credit unions take control...

Mobile Strategy Partners First to Market with Online, Mobile Web and Native App Account Opening Solutions

March 17, 2015 09:00 AM Eastern Daylight Time  [MSP is the parent company of Gro Solutions.  The following announcements were made prior to Gro Solutions inception.] ATLANTA–(BUSINESS WIRE)–Mobile Strategy Partners LLC (MSP), a leading provider of strategic and technical advisory solutions to the financial services industry, announced that its MSP Account Opening is the first and only account opening solution on the market that offers online, mobile web and native app versions, providing financial institution end-users and employees the most comprehensive and concise onboarding workflow available through their preferred channel. Click to Tweet. “Through a fresh direction and a technology strategy that embraces mobile capabilities instead of begrudgingly accommodating the mobile user, MSP Account Opening can help you win over the mobile-first customer’s next financial decision.” MSP Account Opening provides device-optimized solutions for both self-service and employee-assisted models to support both browser and native app technologies for use with smartphones, tablets and desktop computers. Whether online, through the branch or at an event, MSP Account Opening provides financial institutions with the ability to open and fund new customer accounts through all digital channels. Prospects typically face an application process that was originally designed with a desktop browser in mind, or the experience is split between two channels: initial process through a mobile device, but then the prospect is redirected to an online resource to complete the application. Neither approach fits the way a digital native expects to interact with their new financial institution. MSP Account Opening provides prospects a more concise workflow, greatly reducing the 80 percent average abandonment rate found in the mobile channel by making use of...

Mobile Strategy Partners Introduces MSP Mobile Switch Assist at 2015 BAI Payments Connect Conference

[MSP is the parent company of Gro Solutions.  The following announcements were made prior to Gro Solutions inception.] PHOENIX–(BUSINESS WIRE)–Mobile Strategy Partners LLC (MSP), a leading provider of strategic and technical advisory solutions to the financial services industry, announced today at the 2015 BAI Payments Connect Conference the availability of MSP Mobile Switch Assist, which enables financial institutions’ customers to easily switch existing bill payments and direct deposit on their mobile device through ClickSWITCH™. Click to Tweet. “Javelin recently reported that banks and credit unions could increase the profitability of a new customer by as much as $212 a year by using a more effective, engaging onboarding strategy, as one in five customers say it is too difficult to switch primary financial institutions” MSP Mobile Switch Assist is designed to help financial institutions switch “on-the-go” customers faster to become that customer’s primary financial institution. If a new customer has not yet switched over their existing bill payments or direct deposit, MSP Mobile Switch Assist prompts them via text or email to switch on their mobile device. MSP Mobile Switch Assist gathers all of the information needed to switch each biller and direct deposit with minimal data entry from the user, and then data is sent to ClickSWITCH to automate the account switching process. Financial institutions can leverage MSP Mobile Switch Assist to run SMS or email campaigns reminding customers that ClickSWITCH is available and the benefits of switching. Encouraging customers to make the switch mitigates the threat of new accounts becoming dormant and unprofitable. “Javelin recently reported that banks and credit unions could increase the profitability of a new...

Mobile Strategy Partners Reports 200 Percent Revenue Increase in 2014

Company anticipates continued market adoption of its MSP Account Opening solution as financial institutions implement digital onboarding strategies [MSP is the parent company of Gro Solutions.  The following announcements were made prior to Gro Solutions inception.] ATLANTA – Jan. 20, 2015 – Mobile Strategy Partners LLC (MSP), a leading provider of strategic and technical advisory services and technology solutions to the financial services industry, experienced tremendous growth in 2014, increasing its year-end revenues by more than 200 percent. MSP expects this level of growth to continue in 2015 with strong market adoption of its latest MSP Account Opening solution, as more financial institutions are realizing the importance of developing an effective digital onboarding strategy. Launched in November 2014, MSP Account Opening is the first and only account opening solution in the marketplace to offer both mobile web and native app versions, providing financial institutions with the ability to open and fund new customer accounts – whether online, through the branch or at an event – in less than four minutes. The solution is already being utilized at a number of financial institutions. MSP Account Opening is unique within the market as it is designed specifically for mobile use and as a result, requires less data entry than other solutions – reducing the typical abandonment rates associated with using the mobile channel. MSP Account Opening achieves this through its ability to quickly and easily capture data from a consumer’s driver’s license, credit or debit card, GPS location and other sources to streamline and automate the data entry process, as well as fund new accounts. Additionally, MSP recently integrated The Fusion...

The Fusion Network and Mobile Strategy Partners Team to Provide Integrated Account Opening and Account Switch Solution

EAGAN, Minn. & ATLANTA– [MSP is the parent company of Gro Solutions.  The following announcements were made prior to Gro Solutions inception.] The Fusion Network, LLC and Mobile Strategy Partners, LLC (MSP), today announced a new partnership and the integration of MSP Account Opening with ClickSwitchTM. The combined solution affords leading financial institutions seamless support for acquiring new accounts and relationships from shopping through switching. Merging The Fusion Network’s industry leading automated account transfer solution with MSP’s account opening solution provides financial institutions with the most innovative and easy customer on-boarding process available today. While MSP Account Opening makes it effortless for prospects to open an account, ClickSwitch from The Fusion Network simplifies the transition of their automated payments to the new account. The combined solution allows users for the first time to access through all digital channels including; online, mobile web, and native. Financial institution end-users and employees receive the most comprehensive and concise onboarding workflow available through their preferred device. Data gathered during account opening is sent to ClickSwitch to automate the account switching process. New customers then simply click on the billers they want to switch and the rest is done automatically. “Financial institutions can now on-board new customers and immediately begin the automated switching process,” said Cale Johnston, CEO of The Fusion Network. “Immediately switching direct deposit and biller information increases the odds that the new institution will become the customer’s primary institution, thereby increasing consumer stickiness and share-of-wallet.” “This is the most advanced on-boarding process on the market, addressing concerns of the 59% of consumers that think it’s too much hassle to switch financial...

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