Digital Sales Platform

Super simplified account opening.

Streamlines workflows, reduces abandonment.

Gro’s flagship Account Opening solution works across multiple channels, and can even be started in one channel and completed in another if necessary. Whether in the branch, online, mobile or at a remote event from a tablet, the Gro Account Opening solution is convenient and simple for anyone to open an account from virtually anywhere.


One Application Process for Multiple Products


With Gro Account Opening, customers or prospects can apply for multiple account types with only one application. Competitors require a new application for each new account, creating a deterrent to opening more than one account. Gro technology utilizes a shopping cart experience so customers can simply add more products to the cart, creating additional opportunities for growth.


Minimalist Workflow Cuts Steps


Our patent-pending workflow significantly reduces account opening time to under 4 minutes. Capture only the information you need up front to get the account open and funded, and send out disclosures and collect any secondary information afterwards, at the customer’s convenience.


Built-In Fraud Protection


As part of the Gro Sales Platform, Gro offers Consumer Protection Plus, a patent-pending feature that uses SMS and email validation to ensure that consumers are involved in the account opening process. The solution provides an extra layer of security for your customers, and documentary evidence during examinations for you.
  • Proves customer involvement in the account application.
  • Superior user experience and a familiar verification process.
  • Ensures a working communication channel to the client for future cross selling, collections, digital banking, etc.
  • Delivers disclosures electronically.


One-Touch Automated Account Switching


Gro has partnered and integrated with ClickSWITCH, which makes the switch from one financial institution to another as easy as the click of a button.  The prospect completes the application process and initiates the switch, which is then handled automatically between the banks.  No awkward bank “breakups” or uncomfortable questions asked.

Layered Approach to Data Collection Reduces Friction


Gro’s multi-layered approach to collecting data reduces friction and keystrokes, making it easier for the prospect or customer to fill out an application from a mobile device.  In addition to email parsing and collecting data based on location of the applicant, Gro is the first to implement additional methods of data collection.
ID Scanning

Gro is the first to integrate ID scanning into the native and mobile web account opening process.  This allows applicants to use the camera on their mobile device to take a photo of their ID, such as a driver’s license, to auto-populate fields.