Our Story Our Story Born to innovate. Using technology to help banks grow. In 2009, a small team of mobile and FinTech experts led by David Eads started a company under the name Mobile Strategy Partners to provide strategic and technical advisory services to banks and credit unions of all sizes. As the recession came to an end and the economy began to improve, FIs once again turned their attention toward achieving growth and staying competitive in an environment of consolidation. As they ramped up sales and promotional efforts, FI marketing and digital executives realized that they didn’t have an effective call to action. In other words, there was no way to connect their digital marketing activities straight into a system that could accept a new customer right there with one click from either an online or mobile device. David and team saw the need and, as consultants should, outlined the requirements for a more modern banking experience, where a new customer acquisition could be nearly instant. They were met with two challenges: they could not find an existing vendor that could meet the requirements needed, nor were the FIs willing to spend the time and money needed to build and maintain the solution effectively themselves. Out of this void, Gro Solutions was born. Today, Gro uses innovative technology to provide banks and credit unions with a seamless and simple digital solution that ties marketing efforts directly to institutional growth. "The best startups generally come from somebody needing to scratch an itch." --Michael Arrington, founder and co-editor of TechCrunch.